About Us
About Us
11+ Years helping people inhale the freedom.
Our story started in 2012 when the owners, who had a desire to stop smoking, tried various ways to switch from cigarettes and found that vaping was the only thing that helped them kick the habit! Stopping smoking, especially on your own, is no easy feat and this is where the story of VPZ begins.
One thing that really hit home for the owners when they were making the switch to vaping was the poor customer experience, lack of availability and lack of choice when maintaining their own supply of liquids and coils. Fuelled with the desire to help more people kick the habit by making the switch to vaping and armed with the knowledge that in 2012 there were approximately 12.4 million smokers in the UK, they decided to open their first ever VPZ store in Leith, Edinburgh.
We are still a family run business with head offices in Edinburgh and in the 11 years have grown from 1 store in Leith, to over 150 stores nationwide and we’re not stopping there. We have recently been named the Virgin Fast Track 100's Fastest Growing Business in Scotland and 24th fastest in the UK and we aim to expand even further in the next 2 years until there is a VPZ on every high street and we can aid local communities across the UK in switching to e-cigarettes.
Our Strategy
Transforming lives through pushing recruiting boundaries
At VPZ, we pride ourselves on hiring some of the best talent across the UK. Our success is built on the passion and commitment of our people, who are dedicated to driving change and making a real impact on customers' lives.
We believe that a healthier lifestyle is attainable for everyone, and our team is on a mission to help our customers achieve just that. Every team member, from our stores to our head office, shares a common purpose: to help create healthier and happier lifestyles by providing tailored advice and high-quality alternatives to traditional smoking.
Our Values
01
Discretion
We provide a confidential and respectful environment, ensuring customers feel supported in their journey toward healthier living.
02
Innovation
We constantly seek out cutting-edge products and solutions to stay ahead and meet the evolving needs of our customers.
03
Partnership
We foster strong, collaborative relationships with our customers, team, and suppliers to drive success and create positive change.